The Dallas Cowboys have joined the NFL’s Global Markets Program, securing international marketing rights in Ireland as part of the league’s 2025 expansion efforts. This initiative allows NFL teams to engage with fans, host events, and build their brand presence in designated international markets.
Launched in 2022, the NFL’s Global Markets Program aims to grow the league’s global footprint by granting teams marketing rights in various countries. In 2025, the program expanded to include 29 clubs across 21 international markets, reflecting the NFL’s commitment to international growth.
With their new rights in Ireland, the Cowboys join other teams like the Green Bay Packers and Kansas City Chiefs in tapping into the Irish market. This move coincides with the NFL’s increasing presence in Ireland, highlighted by the upcoming regular-season game between the Pittsburgh Steelers and Minnesota Vikings at Dublin’s Croke Park on September 28, 2025.
The Cowboys’ expansion into Ireland aligns with the NFL’s broader strategy to globalize the sport and connect with international fans. By establishing a presence in Ireland, the Cowboys aim to build a loyal fan base and explore new commercial opportunities.
As the NFL continues to expand its international reach, the Cowboys’ entry into the Irish market represents a significant step in the league’s global growth strategy. Fans in Ireland can look forward to increased engagement and events as the Cowboys establish their presence in the country.
The Dallas Cowboys have expanded their global reach by joining the NFL’s Global Markets Program (GMP), securing international marketing rights in Ireland. This strategic move aligns with the NFL’s broader initiative to grow the sport’s popularity worldwide.
Launched in 2022, the GMP allows NFL teams to engage with fans, host events, and build their brand presence in designated international markets. By acquiring rights in Ireland, the Cowboys join other teams like the Green Bay Packers and Kansas City Chiefs in tapping into the Irish market. This expansion coincides with the NFL’s increasing presence in Ireland, highlighted by the upcoming regular-season game between the Pittsburgh Steelers and Minnesota Vikings at Dublin’s Croke Park on September 28, 2025. 
The Cowboys’ entry into the Irish market is a significant step in the NFL’s global growth strategy. As the league continues to expand its international footprint, the Cowboys aim to build a loyal fan base and explore new commercial opportunities in Ireland.
As the NFL continues to expand its international reach, the Cowboys’ entry into the Irish market represents a significant step in the league’s global growth strategy. Fans in Ireland can look forward to increased engagement and events as the Cowboys establish their presence in the country.
